Disney’s Epcot in April

This week’s assignment for MMC:5006 is to create an IMC plan for the month of April as if I were a social media specialist for Disney’s Epcot.

My goal for April is to increase guest attendance, inform new and current guests of the different happenings that are taking place including the International Flower and Garden Festival and highlight the diverse attractions of the park.

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Wednesday, April 

Spaceship_Earth_2Facebook: Spaceship Earth has made an escape and rolled away this morning. Don’t believe us? Come and see for yourself. #aprilfools #epcot2015

Twitter: Spaceship Earth has made an escape and rolled away this morning. Don’t believe us? Come and see for yourself. #aprilfools #epcot2015

Instagram: Spaceship Earth has made an escape and rolled away this morning. Don’t believe us? Come and see for yourself. #aprilfools #epcot2015

Note: Include photo with Spaceship Earth photoshopped out of the picture.

Thursday, April 2

Facebook: Today in 1513, Florida was discovered by Juan Ponce de León. Be sure to come out today and discover all of our attractions. #tbt #florida #epcot2015

Twitter: Today in 1513, Florida was discovered by Juan Ponce de León. Be sure to come out today and discover all of our attractions. #tbt #epcot2015

Friday, April 3

thorchestra2012-lo-res

Facebook: Have you made it out to Garden Rock Concert Series? Today kicks off our fifth Fun Fresh Weekend as part of our International Flower & Garden Festival. Catch The Orchestra performing as well as gardening information sessions http://tinyurl.com/nx6qqne #FifthFunFreshFriday #gardenrock #epcot2015

Instagram: Have you made it out to Garden Rock Concert Series? Today kicks off our fifth Fun Fresh Weekend as part of our International Flower & Garden Festival. Catch The Orchestra performing as well as gardening information sessions http://tinyurl.com/nx6qqne #FifthFunFreshFriday #gardenrock #epcot2015

Saturday, April 4

seas-with-nemo-and-friends-gallery00

Facebook: Before you start searching for Easter eggs, practice your hunting skills with our Can You Find Nemo? #nemo #epcot2015

Twitter: Before you start searching for Easter eggs, practice your hunting skills with our Can You Find Nemo? #nemo #epcot2015

Sunday, April 5

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Facebook: Happy Easter! Hop on down to Epcot, be a part of our Eggstravaganza and hunt for disney character themed eggs throughout the park. #easter #disneyeggstravaganza #epcot2015

Twitter: Hop on down to Epcot, be a part of our Eggstravaganza and hunt for disney character themed eggs throughout the park. #easter #epcot2015

Instagram: Happy Easter! Hop on down Epcot, be a part of our Eggstravaganza and hunt for disney character themed eggs throughout the park. #easter #disneyeggstravaganza #epcot2015

Facebook 2: Sure is a great day for an egg hunt. Which character will you find? #easter #disneyeggstravaganza #epcot2015

Twitter 2: Sure is a great day for an egg hunt. How many eggs can you find? #easter #disneyeggstravaganza #epcot2015

Instagram 2: Sure is a great day for an egg hunt. Will you be able to find them all? #easter #disneyeggstravaganza #epcot2015

Note: Include a photo of visitors taking part in the eggstravanganza egg hunt and use a different photo for each social media platform.

Monday, April 6

character-meet-alice-in-wonderland-uk-00

Facebook: Make your way over to the United Kingdom Pavilion and find Alice. Let Alice tell you about her time in Wonderland. Also be sure to checkout British Revolution and their cover of popular songs from the UK. #epcot2015

Instagram: Make your way over to the United Kingdom Pavilion and find Alice. Let Alice tell you about her time in Wonderland. Also be sure to checkout British Revolution and their cover of popular songs from the UK. #epcot2015

Tuesday, April 7

Facebook: Who will you run into today? Send us a picture with you and your favorite Disney character. #favoritedisneycharacter #epcot2015

Twitter: Who will you run into today? Send us a picture with you and your favorite Disney character. #favoritedisneycharacter #epcot2015

Instagram: Who will you run into today? Send us a picture with you and your favorite Disney character. #favoritedisneycharacter #epcot2015

Wednesday, April 8

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Facebook: Do you like patriotic music and a cappella performances? Then be sure to catch a performance from Voices of Liberty today at 12:30 p.m., 1:15 p.m., 2:00 p.m., 2:45 p.m., 3:30 p.m., 4:15 p.m. or 5:00 p.m. #voicesofliberty #epcot2015

Instagram: Do you like patriotic music and a cappella performances? Then be sure to catch a performance from Voices of Liberty today at 12:30 p.m., 1:15 p.m., 2:00 p.m., 2:45 p.m., 3:30 p.m., 4:15 p.m. or 5:00 p.m. #voicesofliberty #epcot2015

Thursday, April 9

45c9e8f89d62328cb0f6710eb84d5a95Facebook: What better way to spend a Thursday with your little one than taking them for a Topiary Scavenger Hunt? #scavengerhunt #epcot2015

Twitter: What better way to spend a Thursday with your little one than taking them for a Topiary Scavenger Hunt? #scavengerhunt #epcot2015

Friday, April 10

canadian-lumberjack-show-00

Facebook: Flannel Friday. If you’re a fan of flannel, then you won’t want to miss our Canadian Lumberjacks. Catch the show at 11:45 a.m., 1:15 p.m., 2:15 p.m., 3:45 p.m. 4:45 p.m. or 6:00 p.m. Also wear flannel to the park today and receive $5 the park entry fee. #flannelfriday #epcot2015

Instagram: Flannel Friday. If you’re a fan of flannel, then you won’t want to miss our Canadian Lumberjacks. Catch the show at 11:45 a.m., 1:15 p.m., 2:15 p.m., 3:45 p.m. 4:45 p.m. or 6:00 p.m. Also wear flannel to the park today and receive $5 off the park entry fee. #flannelfriday #epcot2015

Saturday, April 11

The Village PeopleFacebook: Be sure to catch our The Village People at our Fun Fresh Weekend. They will be performing all weekend long as part of our Garden Rocks Concert Series #gardenrocks #epcot2015

Instagram: Be sure to catch The Village People at our Fun Fresh Weekend. They will be performing all weekend long as part of our Garden Rocks Concert Series #gardenrocks #epcot2015

Sunday, April 12

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Facebook: Take a trip out of this world with Mission: SPACE. You’ll experience NASA-style training and a shuttle simulator. #missionspace #epcot2015

Twitter: Take a trip out of this world with Mission: SPACE. You’ll experience NASA-style training and a shuttle simulator. #missionspace #epcot2015

Instagram: Take a trip out of this world with Mission: SPACE. You’ll experience NASA-style training and a shuttle simulator. #missionspace #epcot2015

Monday, April 13

Facebook: What’s your favorite display at our International Garden & Flower festival? Post a picture and you’ll have a chance to win tickets to this weekend’s Garden Rock concert #internationalgardenandflowerfestival #epcot2015

Instagram:  What’s your favorite display at our International Garden & Flower festival? Post a picture and you’ll have a chance to win tickets to this weekend’s Garden Rock concert #internationalgardenandflowerfestival #epcot2015

Tuesday, April 14

Epcot_paris

Facebook: The France Pavilion is one of the eleven countries featured in our world showcase. A main attraction of the pavilion is Impressions de France, a film highlighting the country. Also be sure to keep a look out for Belle. http://tinyurl.com/pdr2p3n #worldshowcase #epcot2105

Instagram: The France Pavilion is one of the eleven countries featured in our world showcase. A main attraction of the pavilion is Impressions de France, a film highlighting the country. Also be sure to keep a look out for Belle. http://tinyurl.com/pdr2p3n #worldshowcase #epcot2105

Wednesday, April 15

character-meet-aladdin-jasmine-00

Facebook: Take a magic carpet ride through Morocco with the help of Aladdin and Jasmine. Wonder through the pavilion, have a taste of Moroccan cuisine and explore the shops. #epcot2015

Instagram: Take a magic carpet ride through Morocco with the help of Aladdin and Jasmine. Wonder through the pavilion, have a taste of Moroccan cuisine and explore the shops. #epcot2015

Thursday, April 16

Facebook: Show us your best throwback photos from Epcot. Use the hash tags #tbt and #epcot2015 and we’ll give the best photos two free tickets to the park.

Instagram: Show us your best throwback photos from Epcot. Use the hash tags #tbt and #epcot2015 and we’ll give the best photo two free tickets to the park.

Friday, April 17

2012_2_13_VzFeK2BtAgjISm4jo1Ht71Facebook: Join us for an extra long Fun Fresh Weekend for Earth Day. There will be performances by John Seceda, specialist from Disney’s Animal Kingdom and more gardening presentations. #earthday #epcot2015

Instagram: Join us for an extra long Fun Fresh Weekend for Earth Day. There will be performances by Jon Secada, specialist from Disney’s Animal Kingdom and more gardening presentations. #earthday #epcot2015

Saturday, April 18

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Facebook: As Earth Day approaches, celebrate the past, present and future of Earth with IllumiNations: Reflections of Earth. This show captures the spirit of humanity through a dazzling firework display. #earthday #epcot2015

Instagram: As Earth Day approaches, celebrate the past, present and future of Earth with IllumiNations: Reflections of Earth. This show captures the spirit of humanity through a dazzling firework display. #earthday #epcot2015

Sunday, April 19

Bambi-at-flower-festival

Facebook: As part of our Fun Fresh Weekend for Earth Day, bring the family out to the International Flower and Garden Festival and enjoy our displays throughout the park. #earthday #epcot2015

Instagram: As part of our Fun Fresh Weekend for Earth Day, bring the family out to the International Flower and Garden Festival and enjoy our displays throughout the park. #earthday #epcot2015

Monday, April 20

character-meet-donald-duck-mexico-00

Facebook: It’s been reported that Donald Duck has been spotted in our Mexico Pavilion. Come find Donald and take a boat ride on the Gran Fiesta Tour. #epcot2015

Twitter:It’s been reported that Donald Duck has been spotted in our Mexico Pavilion. Come find Donald and take a boat ride on the Gran Fiesta Tour.

Tuesday, April 21

Jammitors

Facebook: Have you seen a JAMMitors performance? Our cleanup crew really knows how to get down with ordinary cleaning tools. #jammitors #epcot2015

Twitter: Have you got a JAMMitors performance? Our cleanup crew really knows how to get down with ordinary cleaning tools. #jammitors #epcot2015

Wednesday, April 22

6a013481198b41970c0168ea8ab5c1970cFacebook: How are you spending your Earth Day? #earthday #epcot2015

Twitter: How are you spending your Earth Day? #earthday #epcot2015

Facebook 2: Come and hear about our conservation efforts to protect the sea. Also don’t miss the unveiling of our sand sculpture based on the new disneynature film, Monkey Kingdom. #earthday #epcot2015

Instagram: Come and hear about our conservation efforts to protect the sea. Also don’t miss the unveiling of our sand sculpture based on the new disneynature film, Monkey Kingdom. #earthday #epcot2015

Thursday, April 23

Facebook: What characters that weren’t featured in this year’s International Garden & Flower festival, would you like to see next year?#internationalgardenandflowerfestival #epcot2015

Twitter: What characters that weren’t featured in this year’s International Garden & Flower festival, would you like to see next year? #epcot2015

Instagram: Facebook: What characters that weren’t featured in this year’s International Garden & Flower festival, would you like to see next year?#internationalgardenandflowerfestival #epcot2015

Friday, April 24

behind-the-seeds-00

Facebook: What better way to spend Arbor Day than checking out Behind the Seeds. Visit the Land Pavilion and learn all about gardening and agriculture. #arborday #epcot2015

Twitter: What better way to spend Arbor Day than checking out Behind the Seeds. Visit the Land Pavilion and learn all about  agriculture. #arborday

Instagram: What better way to spend Arbor Day than checking out Behind the Seeds. Visit the Land Pavilion and learn all about gardening and agriculture. #arborday #epcot2015

Saturday, April 25

The-Guess-Who

Facebook: Make sure you make your way over four our eighth Fun Fresh Weekend. This week’s Garden Rocks concert will feature The Guess Who #funfreshweekend #epcot2015

Twitter: Make sure you make your way over four our eighth Fun Fresh Weekend. This week’s Garden Rocks concert will feature The Guess Who #epcot2015

Sunday, April 26

CanadaEpcot

Facebook: Oh wouldn’t it be a great day to drop by the Canada Pavilion and catch the film, O’ Canada? http://tinyurl.com/oyzhqq6 #epcot2015

Twitter: Oh wouldn’t it be a great day to drop by the Canada Pavilion and catch the film, O’ Canada? http://tinyurl.com/oyzhqq6 #epcot2015

Monday, April 27

Epcot_Flower_Fest1

Facebook: Have you planned your trip to Epcot yet? Be sure to make it out here before the International Flower & Garden Festival ends. You have 20 days left before you have to wait a whole year! #epcot2015

Instagram: Have you planned your trip to Epcot yet? Be sure to make it out here before the International Flower & Garden Festival ends. You have 20 days left before you have to wait a whole year! #epcot2015

Tuesday, April 28

Jeweled Dragon Acrobats

Facebook: Let Mulan guide you through the China Pavilion. You’ll be able to catch performances by the Jeweled Dragon Acrobats or catch the film, Reflections of China. #epcot2015

Instagram: Let Mulan guide you through the China Pavilion. You’ll be able to catch performances by the Jeweled Dragon Acrobats or catch the film, Reflections of China. #epcot2015

Wednesday, April 29

Facebook: What’s your favorite attraction at Epcot? #Epcot2015

Twitter: What’s your favorite attraction at Epcot? #Epcot2015

Thursday, April 30

soarin-gallery00

Facebook: Feel like taking your day to new heights? Take a ride on Soarin’ and discover places. #epcot2015

Twitter: Feel like taking your day to new heights? Take a ride on Soarin’ and discover places. #epcot2015

Instagram: Feel like taking your day to new heights? Take a ride on Soarin’ and discover places. #epcot2015

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